murugappan.com

Book a call

murugappan.com

Book a call

murugappan.com

Home

>

Essays

Essays

Page Header
Page Header

  • op-eds all the way

  • marketing mythbusting

  • brand as a moat

  • zero to one growth

Companies getting trigger happy with video content

Video vs. text content, what should you create more of?

Marketing rethink

Dec 27, 2025

A quick rethink on the visual medium as more and more people discover products through LLMs instead of their social media feeds.

Companies getting trigger happy with video content

Video vs. text content, what should you create more of?

Marketing rethink

Dec 27, 2025

A quick rethink on the visual medium as more and more people discover products through LLMs instead of their social media feeds.

Companies getting trigger happy with video content

Video vs. text content, what should you create more of?

Marketing rethink

Dec 27, 2025

A quick rethink on the visual medium as more and more people discover products through LLMs instead of their social media feeds.

Get unstuck with a free consult.

Because world-class products deserve better than economy-class marketing.

Book a call

Get unstuck with a free consult.

Because world-class products deserve better than economy-class marketing.

Book a call

Get unstuck with a free consult.

Because world-class products deserve better than economy-class marketing.

Book a call

murugappan.com

Van Eysingalaan
Utrecht, Netherlands - 3527VN

VO296, WeWork, Embassy Golf Links Business Park, Challaghatta, Bengaluru, India - 560071

Subscribe to my newsletter:
A Secret Third Thing

Weekly-ish newsletter where I interview writers, marketers, entrepreneurs who find - or create - a third option when life presents them with two.

Join

©2026 Murugappan Meiyappan. All rights reserved.

murugappan.com

Van Eysingalaan
Utrecht, Netherlands - 3527VN

VO296, WeWork, Embassy Golf Links Business Park, Challaghatta, Bengaluru, India - 560071

Subscribe to my newsletter:
A Secret Third Thing

Weekly-ish newsletter where I interview writers, marketers, entrepreneurs who find - or create - a third option when life presents them with two.

Join

©2026 Murugappan Meiyappan. All rights reserved.

murugappan.com

Van Eysingalaan
Utrecht, Netherlands - 3527VN

VO296, WeWork, Embassy Golf Links Business Park, Challaghatta, Bengaluru, India - 560071

Subscribe to my newsletter:
A Secret Third Thing

Weekly-ish newsletter where I interview writers, marketers, entrepreneurs who find - or create - a third option when life presents them with two.

Join

©2026 Murugappan Meiyappan. All rights reserved.