A quick rethink on the visual medium as more and more people discover products through LLMs instead of their social media feeds.
Businesses over-indexing on video will soon lose the AI search race.
Because under the hood, LLMs are still scraping transcripts of videos and not watching them.
As far as ChatGPT and Gemini are concerned, one medium isn’t inherently better than the other.
Not video. Not text either.
But it is in fact much easier to produce higher volumes of quality content if your medium is text-based. Whether it’s a newsletter, blogs, essays, or a series of interviews.
Even with all the AI assistance, producing video content is 3 to 4x harder than the text equivalent.
I have spent my foundational years living, breathing and spreading the gospel of videos, so I still have a lot for it.
But you probably don’t need to film, edit and publish another season of a podcast that exclusively you, your boss, and your guests listen to.