Fractional founding marketing lead
I partner with founders and marketers at early-stage companies to sharpen their positioning and articulate their unique point of view.
With that foundation, I help them build the growth engine that lands them their first 100 customers (B2B) or 10,000 users (B2C).
The PROBLEM
Founder-led hustle doesn't scale
After winning your first few customers, you realize that pure hustle is not a growth strategy.
Unclear focus
hurts growth
You’re not sure what to prioritize. Traffic or conversions. Acquisition or retention. Short or long term.
Speed without direction is chaos
Your've been experimenting long and hard, tested several hypotheses, but still have zero proven channels.
MY EXPERTISE
What I can do for you
Depending on your company's stage and current priorities, there are a few ways I can help you.
Simplify
Amplify
Ideal if customers love your product, but you have a hard time acquiring new ones.
Intensify
Ideal if you see signs of product-market fit, have a few proven playbooks, and are now looking to shift gears + scale faster.
Spotify
If we're not a fit, I'll redirect you to one of the experts on my speed dial + send you a Spotify playlist to remember me by.
4x
Founding Marketing Lead:
I understand what it takes
to turn a startup to a scaleup
$13M
Marketing-sourced pipeline
generated in the last
few years, across 4 startups
6,000+
Career SQLs from a
combination of inbound,
outbound, and PLG plays
Join 50+ startups that TAKE their growth seriously
Pricing and services
What it takes for your rocketship to take off
Timelines and commercials depending on the nature of engagement.
Ideal if you have a great product but have a hard time communicating value.
$4,500
/ sprint
ICP fine tuning
Positioning and messaging
Website and social copy
Landing pages and sales deck can also be added to the scope
Ideal for companies looking to crack their first scalable growth channel.
$5,000
/ month
Strategy to capture attention
Recommend one channel at a time so focus isn't diluted
Ideal for companies looking to crack their first scalable growth channel.
$6,500
/ monthly
Strategy to capture attention
Recommend one channel at a time so focus isn't diluted